More than just a real estate agent.
Gibson Sotheby's agents are supported by an in-house Marketing Department to ensure that your home is presented in the best possible way. We continue to employ traditional marketing methods, but also try to appeal to the tech-savvy Boston area homebuyers by using a broad range of new media tools. Our new media marketing efforts range from displaying our homes on dozens of websites to dynamic mobile marketing via smartphone applications. You can even follow us on Facebook or Twitter, or view our homes on our YouTube channel.
Custom Property Websites
We create a custom website with property-specific address, large photographs, detailed descriptions, floor plans, a downloadable brochure and more. This option provides viewers with a dynamic way to learn about your home, to contact your agent for more information, or to schedule a private tour.
Professional Photography
We have our own experienced in-house photographer to best capture the details of each home. Having lots of high quality photos has become even more important with the increasing number of homebuyers starting their search online.
Property-specific marketing planS
We can create a customized marketing plan for individual properties. These strategies are designed to best position a home in the marketplace, identify ways to reach out to each appropriate audience and to create an action plan for the first three to six months of marketing the home.
Beautiful brochures
We create high quality brochures of each home with large, high-resolution photographs and important details about the home. We know that buyers are often looking at several houses in a short period of time. Therefore, it is important that our brochures are enticing representations of the character and beauty of each home, while reflecting the elegant look and feel of Sotheby’s International Realty.
Online marketing
With approximately 90% of buyers beginning their searches online, we believe it is critical to garner comprehensive internet exposure. Therefore, we distribute each home to more than 40 websites, including SothebysRealty.com, GibsonSothebysRealty.com, Boston.com, Realtor.com, WallStreetJournal.com, NewYorkTimes.com, IHT.com (International Herald Tribune), LP-LuxuryProperties.com, HomeFind.com, Trulia.com, Zillow.com and more. We have built unique relationships with WallStreetJournal.com and NewYorkTimes,com, offering the Business of Extraordinary Living microsite on the former and prime advertising space on the latter. NewTorkTimes.com is now the second highest ranked referral site for SothebysRealty.com.
We also set ourselves apart with two exclusive sites: our local company site (GibsonSothebysRealty.com) and our international site (SothebysRealty.com). SothebysRealty.com has an average of 3.5 million page views, with more than 30% of the visitors coming from outside
the US.
Broker Open House
In many cases, we recommend hosting a
Broker Open House at your property. In the age of Buyer’s Agency, it is critically important to appeal to real estate agents, as well as the buyers they represent, to gather the largest audience. This is a widely accepted method for agents to learn about your property, while networking with colleagues
Public Open House
Public Open Houses can be an effective way
to appeal to active buyers. It can also attract neighbors who may then share the news of your home’s availability with their friends, family and colleagues.
Home Staging
If you are not staging your home you can be sure your competition is and their home will sell faster and for more money. We believe that every home needs some amount of staging in order to emotionally connect buyers with our listings. We include 4 hours of in-house interior design services to assist our clients with home-staging solutions and post-purchase decorating. Educated at The Rhode Island School of Design, Maria plays a pivotal role in preparing our listings for sale by guiding agents to ideal furniture placement and is also available to our buyers as they attempt to make their new home feel like their own. Basic home preparation staging is included in our services and every buyer who works with our team will receive 3 hours of design consult after the closing, which can be used for selecting paint colors, furniture placement or both.